Our Story
At G Alps, our story begins with a journey to the vibrant landscapes of Azad Kashmir, where rich culture, intricate craftsmanship, and the beauty of nature sparked an enduring vision. My grandfather, who lived the village life in the early '90s, instilled in me a deep appreciation for simplicity, tradition, and the connection between people, animals, and the land. Inspired by the warmth of my grandfather, whose love for animals taught me compassion and respect for all creatures, and my lifelong passion for horses, we created a modern clothing brand that reflects these values. Our designs blend contemporary style with the simplicity of village life, celebrating the elegance of equestrian heritage and the beauty of the natural world. Beyond fashion, our sister company, Ghazi Alps, brings joy through animal therapy, visiting schools and nursing homes to share the healing connection between humans and animals. We work with N.E.A.T who work tirelessly to support the community up in North Edgbaston with community events, football tournaments & safety all around the community. Giving back is at the heart of our mission at G Alps, which is why we donate a percentage of the first sales to charities and orphanages supporting village children. Every piece we create at G Alps tells a story of harmony, heritage, and passion—empowering you to wear the essence of nature, tradition, and compassion with pride.